Your first startup, as a college student or a fresh graduate, requires a lot of preparation. You want to learn more and more from those who have tread a similar path and succeeded, and from those who failed. You want to know how to give a presentation, deliver a winning pitch, find an angel investor, and above all, motivate yourself and the team to go on when everything seems to go downhill.
Here are the 10 books on entrepreneurship for college students that will teach you all these things and more:
The Innovator’s Dilemma by Clayton M. Christensen
Both Steve Jobs and Malcom Gladwell have cited this book for the unusual topic that it deals with. The author shares stories about young companies and great businesses that failed despite doing everything right. The book talks about bucking trends and traditions which college students already love, and about embracing disruptive innovation to emerge as a market leader.
Based on the real life experience, the book tells you the process of how to launch an innovative technology as a commercialized product in the market, and the pitfalls to avoid along the way. The book offers the investor’s and the policy analyst’s point of view, which can be quite useful for young innovators in college.
If you are just starting out on your entrepreneurship journey, you are probably facing a financial crunch too. Most startup advice books are from multi-millionaires who share how they started their business. Meanwhile, they forget how they made their first business profitable. This simple and actionable guide lists out exact steps to turn your idea into a real business, and find your first potential customers even before you have a product to sell.
Finding an angel investor or business funding is one of the biggest challenges that new entrepreneurs face. This book equips you with effective pitching techniques that can help your business dreams soar. Learn about the major funding options for a startup, create a compelling business plan, and deliver a winning in style. At the tail of the book, you will also find how to make a sales pitch in great detail.
This book is a must-read for all aspiring entrepreneurs. Barely 200 pages long, it offers crisp, rational and practical business advice which is highly tweetable. Peter has built multiple breakthrough companies, and this book shows exactly how he creates value for his businesses.
Considered a business classic already, this book by Republican presidential candidate Donald Trump shows you an insight on how he runs his organization and life in general. Though a maverick in general, he has his time-tested guidelines for success too. Read the book to learn the art of making deals from the master dealmaker himself.
An exciting book for college students, it includes numerous examples of how creativity and originality can infuse new life in an organization. The examples include stories from British Airways, IBM, Hallmark, Du Pont, General Motors, and many other organizations around the world. Alan G. Robinson and Sam Stern focus on six elements of a creative process that you will find useful. The book offers great academic research, real-world experiences, and practical advice for those who are about to start their careers.
Organizations have used points and badges to motivate people for a long time. Gamification is a great technique to build self-esteem in your team and reinforce it with peer recognition. As a startup founder, the techniques you learn from this book can make all the difference to the motivation levels of your co-founders and employees as you struggle through the difficult initial days of setting up the business.
As a student, you might find the advice useful to turn out better projects, and guide your team effectively.
A must-read for every college student, this one offers solid and good advice on public speaking that you can actually follow. The book offer you a deep understanding of people and offers great insights that can help you grow personally, improve your business speaking prowess, and above all, improve your salesmanship.
There is another reason you must read this book – when you learn to speak to your audience in a better and persuasive manner, you become more confident ad more optimistic. You like yourself more, and as a result, become healthier and happier.
This book is about achieving a balance between fostering new ideas and using conventional strategies for a sustainable performance in any organization. It includes an ample of counter-intuitive management strategies that are based on extensive research in behavioral psychology on infusing innovation at your workplace as a business practice.
Are there other great business books you would like to recommend to our readers? Share the list with us at ____________________ .