Trademark and Logo are inseparable components of any brand. However, many brands, some of them even leading ones like IBM, Microsoft, Panasonic etc, have preferred to stick to their ‘full-names’ as their registered trademark and have traditionally kept away from developing a stand-alone logo to represent them.
This article analyses the impact of a logo- an image- that distinguishes itself from the name of the manufacturer/marketer/seller. Whether it is alright to continue with a catchy, short name instead of a picture or one should consider the recall effects of the image- this is at the heart of the research.
Link to the full article:-