Mass Communication and Journalism – It’s Scope.

Over the last few years, career prospects after a Mass Communication degree seem to be on a roll. Gone are the days when a degree in mass communication was considered as a final career option for job seekers. Not only is it in high demand in today’s times, the career prospects after finishing the course couldn’t have been brighter.

Our country boasts of a booming advertising industry, which is projected to be the second fastest growing advertising market in Asia after China. It is estimated that by 2018, the share of ad spends in India’s Gross Domestic Product (GDP) will be around 0.45 per cent. (Source: IBEF report). Presently, India has about 6-8 top line media organisations, being strongly listed in the World Stock Exchange. The number of media companies in the country is only increasing, throwing the scope of the course far and wide. Many youngsters are taking up the course right after high school education, to avidly follow their passions and build a career around what interests them.

SMS College offers a three year graduate course in Mass Communication affiliated to Mahatma Gandhi Kashi Vidyapith, which is eligible for 10+2 students passed out from a recognized university or board.We will help to answer a few of your queries through a brief overview on the course.

 Mass Communication: Broad Insights

Mass Communication is a broad term. Quite literally the course revolves around learning and implementing         different aspects of media and journalism. Content writing, Social Media Planning, Traditional Media Planning,         Brand Management and Marketing expertise are few of the areas where this course holds immense value. Public         Relations and Internal communications also require someone who is adept at mass communication and                          journalism.


Job Prospects and Market Value

In a developing country like ours, this course is becoming extremely popular. It is picking up steam because of the job prospects that it has to offer. The salaries, number of job profiles have clearly increased and expanded over the last few years. One reason which can be attributed to the hype is the growing tier of middle class population. All brands and subsequently advertisers, want to capture this audience, and the best possible way to reach out to these people is through advertising (Web, TV, Print and Mobile) Everything put together, advertising , now has a distinct budget for an established organization.  Thereafter explaining the demand for skilled professionals in the field.

Job prospects are plenty. There are ample advertising agencies, enough brands in the market looking out for people to manage brand partnerships, and lots of emphasis on social media. Opportunities seem to be galore. The salaries are commensurate with the changing dynamics of the industry and are no longer the lowest as were before, making the course even more lucrative and promising.

What is in store for you today?

This course is offered by most colleges, universities and several other independent institutes, in different cities of the country.  You must ensure that you enroll for a course which is recognized by a university or an academic body, in order to not mar your chances of being hired later on. You can apply to this course directly after high school, or after getting a college degree.  The course is as popular (if not more) as any of the older courses in the education system.  Mass Communication and Journalism open up many fields of work for a student applying to this course, widening the scope of education and knowledge further.


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