Micromax dethrones Samsung


As per a report by an independent market research and consulting firm,CounterPoint ResearchMicromax has overtaken Samsung to become the largest mobile phone supplier in India in Q2 2014.

As per the report, Micromax’s mobile shipments share was 16.6% in the quarter while Samsung’s share stood at 14.4%. This is the first time that Samsung has been toppled from the apex position.

With a 10.9% shipments share, Nokia stood at the third spot followed by domestic brands Karbonn and Lava which had a 9.5% and 5.6% share, respectively.
In the sphere of smartphone, Samsung still holds the top position with a 25.3% shipments share in the second quarter (Q2). Micromax is catching up with 19.1% share, followed by Karbonn, Motorola and Nokia.

Micromax was also the top feature phone supplier with a shipments share of 15.2%. It dethroned Nokia for the first time in this race. Micromax has been reported as the 10th largest handset brand in terms of mobile phone shipments.



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