The demand for trained analytics professionals has witnessed a massive growth in recent years. The scarcity of skilled manpower can be overcome with serious intervention at the education level and imparting training on specific analytical and statistical tools. Analytics is the next big thing that is already starting to transform businesses and their ability to compete by helping them make smarter decisions. A career in Analytics requires knowledge and skills from an extremely diverse set of fields viz. mathematics, statistics, economics, econometrics, IT, marketing, finance, HR, domain knowledge and of course a set of software tools. This means that while almost anyone with an interest in numbers can get in, everyone needs some training. Analytics is not so much about tools or technologies, it is a way of thinking that allows the use of knowledge, tools and technologies to extract valuable insights from data.
Considering the huge demand of this specialized field of study, School of Management Sciences, Varanasi has taken a stride and designed a course to provide students with a comprehensive understanding of the concepts of business analytics – the data, the approach, the technology and its day-to-day business decision applications. This specialized programme is a combination of classroom and technology aided learning platform which embraces the advanced statistical and financial analysis using ‘SAS Programming’ right up to building predictive models.