The importance of telecommunications in today’s business cannot be over-emphasized. Beginning from employee post-paid connections to dedicated network data centers, telecom infra spending by organisations has become a tradition among new and start-up businesses alike. One aspect of telecommunications that touches us personally on a daily basis is the mobile phone. The simple device has completely morphed today to become the mascot of technology in general and telecommunications in particular today. The paper, whose link has been attached herewith, provides us key insights into what elements make the mobile phone such a versatile proposition for today’s businesses.
The authors very prudently utilise Michael Porter’s Value Chain framework of Primary and Supporting activities to explain which economic activities go into making the product a brand.
Students of Strategic Management, Business Management and Marketing Management will benefit from this article.